Gr8 Marketing turns Worst Movies into HITs-goutam mishra
चवन्नी ने गौतम मिश्रा से आग्रह किया था की वोह हिन्दी फिल्मों पर मार्केटिंग के नज़रिए से कुछ लिखें। उन्होंने यह प्रासंगिक टिप्पणी भेजी है। इसे चवन्नी अंग्रेज़ी में ही पोस्ट कर रहा है... Bollywood has produced some great flicks in recent past but at the same time it also witnessed movies which had great music, big stars, much needed action and a bit of comedy so that it attracts all age brackets but one of the most important ingredient for a successful movie – ‘A Good Story’ was completely missing. Here comes the role of marketers who still managed to create a pull and bring viewers to cinemas across country rather I must say globe at large and making it a highly fruitful venture for its producers. 2009 “Chandni Chowk 2 China” (CC2C) the first Warner Brothers’ bollywood venture is the latest example of this practice bollywood producers applied, though it could not turn up as a great hit but still marketers were able to bring people out of their homes for the much awaited and much hyped fl